The following methods of collecting technographic data will provide high-quality records to enrich your database and drive long-term growth.Ī data provider like Coresignal is your go-to source of accurate, correct, up-to-date technographic data. You can use phone and email surveys to gather technographics, but you might get incorrect and incomplete data. How to collect high-quality technographics Proactively addressing their needs by offering complementary products that could enhance their tech stack is excellent for personalization and nurturing. They can track contract renewal, create a competitive customer journey to highlight your service’s benefits, and discover leads using technologies that integrate with your solutions. They can find upsell opportunities, develop strategies for educating customers at the top of the sales funnel, reduce churn, and improve retention. Knowing when a target customer drops a competitor is another benefit, letting your sales reps contact them at the most convenient time.Ĭustomer success teams can use technographics to optimize the entire customer journey. They can upsell existing clients and identify companies using competitive or complementary products to improve targeting. They can upgrade their pitches to personalize communications and improve conversion rates. Technographics give your sales teams crucial information for informed sales conversations. You can prioritize accounts, personalize communications, and identify opportunities to gain more market share. You can improve lead generation, segmentation, scoring, and nurturing, having essential knowledge for tailoring marketing messaging. You can then develop solutions perfect for their needs. Technographic data can help you identify your total addressable market (TAM) and enhance your inbound marketing and ABM (Account-Based Marketing) efforts.Ĭompanies’ current tech stacks, upcoming purchases, and expansion goals can help you identify those looking for your technologies. The same goes for researching the competition – your business intelligence team can uncover market gaps and seize opportunities to stand out. The demand for your current solutions or other products you could develop can point you in the right direction. Your ideal customers’ tech purchasing habits can help you understand their needs and pain points. Technographics provide valuable business insights, helping you make data-driven decisions and position your company in the B2B market. Here’s how your teams can leverage that knowledge to drive long-term growth. Technographics uncover purchasing and usage habits regarding your competitors’ and target and existing customers’ tech stacks. That can give you the upper hand, helping you identify better targets and ideal prospects, tailor marketing messaging to their needs, and skyrocket sales. It also uncovers the company’s challenges with existing solutions and plans to purchase specific tech products. It gives you insight into its entire tech stack, including when and where it acquired each solution and how and when it uses them. Technographic data shows all the hardware, software, tools, and apps a particular company uses to run daily operations. Learn how to use technographic data to drive B2B growth before exploring the best methods to collect it. Many B2B businesses need firmographics, but if you offer SaaS, PaaS, IaaS, or another on-demand service? Then technographic data is your go-to grouping. Data is the contemporary business world’s driving force, helping companies gain a competitive edge and increase sales and revenue.
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